At Crafted Flow, we believe great marketing is more than just technology — it’s about connection, clarity, and purpose. This journey started with one simple truth: that behind every email, every automation, and every data point is a real person seeking something that resonates.

Founded by Margaux Malyshev, a long-time Salesforce Marketing Cloud strategist with a deep background in higher ed, retail, and nonprofit marketing, Crafted Flow was born from a desire to bring more intention and empathy into the way brands communicate. After years of building journeys that reached millions, Margaux saw an opportunity — not just to automate, but to connect more deeply, and to elevate every interaction.

We combine data-driven strategy, AI-powered personalization, and a touch of human creativity to build journeys that speak to people — not just inboxes. Our process is grounded in collaboration: we take time to understand your audience, your goals, and your story — then craft journeys that feel personal, powerful, and aligned.

We're here to help you turn automation into relationship-building, content into connection, and strategy into results.